Experience Principles

Understand how to adhere to the core principles of experience

Watch this space! This page will evolve over time.

Better

The customer experience is better.

Our customers feel confident they are partnered with a company that has their best interests at heart. Through our common purpose, they know what we do has a strong, positive influence on the world. They view a relationship with Magentus as something long-term and one that gives them access to market-leading technology, service and best-in-class support.

If there’s an improved system or innovative new solution, chances are it’s come from us (or our curated marketplace!).

We challenge the status quo.

How do the Magentus team create a better experience?

  • Prioritise continuous improvement and embrace failure – so long as you learn and iterate!
  • Make “better” a benchmark for success.
  • Show customers that we are dedicated to raising the bar in digital health.
  • Challenge yourself and others to consider new, different and unusual perspectives.
  • Take proactive action to improve something before it becomes a problem.

Connected

The customer experience is connected.

Our customers feel a sense of connectedness. They feel connected within their practice, to their colleagues and broader ecosystem partners, to our products and to the Magentus team as a whole. This sense of connection is experienced when interacting with data, software workflows, our services and communication channels. It all supports customers to make informed decisions, to communicate effectively and reduce inefficiencies.

We build connections.

  • Connect the customer with the right information in the right context.
  • Think about a customer's experience holistically; how might one action affect another?
  • Create genuine, authentic moments with customers to strengthen and deepen the connection.
  • Make customers feel "at home" as part of the Magentus community – any interaction with us should feel familiar and consistent.
  • Collaborate with colleagues to find ways to overcome technical blockers to building connections.

Human

The customer experience is human.

Customers feel that every experience they have with Magentus has been designed for them. When interacting with our team, customers feel heard and see action taken. This makes them feel understood and that they're treated like a human being.

We lead with curiosity.

  • Gain a deep understanding of our customers' challenges by always asking “why, why, why, why, why”.
  • Build authentic relationships with customers and your fellow team members.
  • Use language our customers will understand.
  • Be honest when there's something you don't know – go find out and come back with clarity.
  • Test, learn and iterate with customers – they're the best measure of success.
  • Talk about Magentus' purpose to our customers.

Shared

The customer experience is shared.

Our customers look to us as more than a software provider. They feel supported by Magentus and view us as an intelligent, sage and thoughtful partner in the industry. We share our wealth of insights – gathered over decades – to inform them how technology can support their goals of delivering better health outcomes. Customers are taken “on the journey” of learning through stories, editorials and hearing about real-life customer experiences. Our eagerness to listen and learn allows us to continue to build and share this knowledge.

We share meaningful insights.

  • Gather meaningful insights from the world around us and share with customers.
  • Go beyond simply communicating answers; demonstrate our deep understanding through storytelling.
  • Communicate a confident point of view on industry-leading practices.
  • Listen for moments in every customer interaction that may inspire, inform, entertain, or engage others.
  • Tell the tales; share customer stories internally!

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